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TriNet Announces Release of 2008 HR Trends Report: The Power of an Employment Brand
According to the latest study, top business executives define attracting and retaining in-demand talent as their number one business priority, over maximizing revenue and profitability.
SAN LEANDRO, Calif. (February 19, 2008) - TriNet, a nationwide provider of human resource (HR) outsourcing services for small and medium-sized companies, recently unveiled a new proprietary HR outsourcing research report that suggests that small and medium-sized businesses continue to seek new ways to gain a critical business advantage as they compete for the top in-demand talent in today's competitive marketplace — highly qualified candidates with multiple career opportunities available to them — as well as successfully manage and support their existing employees.
Conducted during the fourth quarter of 2007, the survey is based upon responses of 388 high-level business executives at small and medium-sized companies in the technology, financial services, and professional services industries. Over forty-five percent of the respondents are considered the primary business owner or C-level executives, such as chief executive officer, president or chief financial officer, and as a result the report provides unique insights into the business psyche of the smaller business entrepreneur.
The data suggests that although predictions of an economic recession are of increasing concern, recruiting and retaining top talent (31 percent) is a top business priority, followed by increasing revenue (26 percent), with organizations stating that they realize profitability will most likely occur as a result of the attraction and retention of highly qualified employees even in a down market.
- Other concerns addressed in the TriNet 2008 HR Trends Report include:
- How effective employment branding and defining corporate culture can give a firm greater visibility;
- The ever-changing challenge of addressing the unique employment and compensation needs of multiple generations within the same workforce;
- The willingness of smaller companies to employ unconventional solutions to break through the better-known competition's noise and capture the interest of highly qualified candidates within the same talent pool;
- Contributions of human resources management to a company's employment brand, and the process of turning HR outsourcing into a strategic functional advantage.
Download the entire exclusive TriNet 2008 HR Trends Report for free at http://www.trinet.com/Trends2008.
About TriNet Group, Inc.
Founded in 1988, TriNet delivers outsourced human resources throughout the United States and Canada and specializes in serving the technology, financial and professional service industries. Its offerings include human asset administration, employer risk management, online employee benefits administration and support, payroll processing, tax compliance, workers' compensation, group health and welfare products, and strategic human capital consulting services. More than simply an HR services provider, TriNet contractually assumes certain legal and financial responsibilities regarding employer rights, legal compliance and risk management. For more information about TriNet, visit http://www.trinet.com.